Monrovia Nursery Company

An omnichannel spring campaign that brought Monrovia’s “Grow Beautifully” platform to life, driving triple-digit gains in conversions, store visits, and social engagement.

PROJECT DETAILS

Role

Lead Designer

Client

Monrovia Nursery Company

Monrovia Nursery Company

Deliverables

Campaign system, retail creative, web, email, social, advertising, video, and sales materials

The Challenge

Monrovia’s annual spring campaign needed to inspire gardeners, reinforce the company’s premium positioning, and translate its “Grow Beautifully” platform into a consistent experience across retail and digital channels.

My Approach

I helped develop and extend a cohesive campaign system centered on discovery and gardening inspiration. Vibrant plant imagery, approachable messaging, and a flexible visual framework connected the experience across retail, web, email, social, advertising, video, and sales-support materials.

I helped develop and extend a cohesive campaign system centered on discovery and gardening inspiration. Vibrant plant imagery, approachable messaging, and a flexible visual framework connected the experience across retail, web, email, social, advertising, video, and sales-support materials.

The Outcome

The integrated campaign helped drive a 120% increase in conversions, 122% growth in store visits, and 171% higher social engagement. It also contributed to an 11.5% lift in aided brand awareness, demonstrating the impact of a consistent creative system across the customer journey.

Let's Connect

Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email
Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email
Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email