Dun & Bradstreet
A cinematic B2B campaign that used the tension and rugged atmosphere of Yellowstone to dramatize the risks of fragmented business data.
PROJECT DETAILS
Role
Lead Designer
Client
Deliverables
Campaign concept, storyboards, animation, and video production
The Challenge
Master data management is essential to business operations, but its risks can be difficult to communicate in a compelling way. Dun & Bradstreet needed a campaign that would make fragmented data feel immediate, consequential, and relevant to an enterprise audience.
My Approach
The Outcome
The campaign gave Dun & Bradstreet a distinctive way to explain a complex offering without relying on conventional technology imagery. One strong metaphor connected the hero video and supporting assets, creating a cohesive campaign that made the risks of fragmented data easier to understand and remember.
