Adobe Experience Manager
An integrated campaign helping organizations understand the differences between traditional, headless, and hybrid content-management models through approachable illustration and visual storytelling.
PROJECT DETAILS
Role
Lead Designer
Client
Deliverables
Interactive assessment, campaign experience, visual storytelling, and custom illustration
The Challenge
Organizations evaluating a new content-management platform must choose between three distinct models: traditional, headless, and hybrid CMS. Adobe needed an approachable way to explain those technical differences while helping decision-makers understand which path best supported their digital maturity.
My Approach
The Outcome
The interactive experience brought three complex CMS models into one guided decision-making journey, helping organizations evaluate their current maturity and arrive at a more relevant platform recommendation. The campaign made Adobe’s technical story easier to explore, compare, and understand.
