Emberpoint

A flexible identity and communications system positioning Emberpoint as a credible, collaborative voice in wildfire resilience and community preparedness.

PROJECT DETAILS

Role

Lead Designer

Client

Emberpoint

Deliverables

Visual identity, logo system, typography, color palette, imagery, and communications collateral

The Challenge

As an emerging wildfire-resilience initiative, Emberpoint needed an identity that could communicate urgency without relying on fear-based imagery. It also needed to connect diverse partners and communities around a shared mission.

My Approach

I helped create a flexible visual system that balanced the seriousness of wildfire prevention with credibility, collaboration, and forward momentum. The identity used a clear graphic language that could adapt across research, education, stakeholder engagement, and community communications. Its balance of technical authority and accessible visual storytelling allowed the brand to speak credibly to researchers and industry partners while remaining clear and approachable for communities facing wildfire risk.

The Outcome

The elevated brand system united four focus areas—research, education, collaboration, and preparedness—through five core components: logo, color, typography, imagery, and collateral. It gave Emberpoint a credible, cohesive foundation for communicating with community, industry, and stakeholder audiences. During this period, Emberpoint’s LinkedIn audience grew by 21%.

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