PayPal Open

A scalable B2B campaign system that translated PayPal’s products, customer stories, and business insights into clear content for merchants navigating growth and change.

PROJECT DETAILS

Role

Lead Designer

Client

PayPal

PayPal

Deliverables

Ebooks, landing pages, email, social, display advertising, presentations, and sales materials

The Challenge

PayPal needed a flexible campaign system capable of communicating multiple products, customer stories, and business insights across a high volume of content—without losing clarity or consistency between channels.

My Approach

I translated product capabilities and customer stories into clear cross-channel narratives across ebooks, landing pages, email, social, advertising, presentations, and sales materials.

I translated product capabilities and customer stories into clear cross-channel narratives across ebooks, landing pages, email, social, advertising, presentations, and sales materials.

The Outcome

One scalable system connected six core content formats, giving PayPal a consistent yet flexible way to communicate multiple enterprise-payment stories. The modular framework supported more efficient campaign production while maintaining a cohesive experience across digital, editorial, and sales touchpoints.

Let's Connect

Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email
Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email
Let's Connect

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

LinkedIn
Email