The Aspen Institute

An illustrative editorial system that transformed a complex national scam-prevention strategy into a clear, cohesive, and action-oriented visual story.

PROJECT DETAILS

Role

Lead Designer

Client

Aspen Institute Financial Security Program

Aspen Institute Financial Security Program

Deliverables

National strategy report, editorial system, custom illustrations, diagrams, and information design

The Challenge

The Aspen Institute needed to translate extensive cross-sector research and recommendations into an accessible national strategy that policymakers, industry leaders, and advocacy organizations could readily understand and use.

My Approach

I translated complex product capabilities and customer stories into approachable cross-channel narratives. A modular visual system created consistency across ebooks, landing pages, email, social, display advertising, presentations, and sales materials while adapting to different audiences and content needs.

I translated complex product capabilities and customer stories into approachable cross-channel narratives. A modular visual system created consistency across ebooks, landing pages, email, social, display advertising, presentations, and sales materials while adapting to different audiences and content needs.

The Outcome

The completed report brought together the work of 300 experts across more than 80 institutions within one national strategy. The visual system made complex, cross-sector recommendations easier to navigate and gave policymakers, industry leaders, and advocacy organizations a clearer framework for coordinated action.

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.

I’m currently open to full-time, contract, and freelance opportunities. If you have a role, project, or creative challenge in mind, I’d love to hear about it.

© Dan Egan Design, 2026.